Writer: Leong Ying

The port city of Liverpool in the northwest of England is famous for its music and football; and in these regards The Beatles and Liverpool Football Club are responsible for putting this Lancastrian city onto the proverbial world map. Although the football (soccer to the Americans) club dates back to 1892, they only became globally famous in the 1960's in the same decade when the Fab Four took over the musical world. The man responsible for elevating the team nicknamed The Reds into a football powerhouse, was their legendary Scottish manager Bill Shankly.

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Shankly's Red Army

Another famous Liverpool musical band: Gerry and the Pacemakers topped the charts with their released single You'll Never Walk Alone, in 1963, which became the anthem for the club and is regularly sang before each match kickoffs by the thousands of fanatical supporters that packs into their Anfield home stadium. Our Collective has adopted this same anthem, since the words are so appropriate for our goals to achieve greatness in our deeds through goodness in our missions no matter the storms which we invariably have to walk through to reach our collective dreams.

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Anthem for Liverpool Football Club and Our Collective

Liverpool have historically won every single domestic and international tournaments that they are currently available to compete in, except for the Club World Cup. This final piece of winner's silverware was added to their trophy cabinet, when they defeated the South American champions represented by the Brazilian club side Flamengo in the Khalifa International Stadium in Doha, Qatar to become 2019 FIFA Club World Cup champions. They return home as World Champions, but for club and fans alike, the biggest prize for this season is to win the English Premier League, which have eluded them for the past three decades.

To compete in the Club World Cup, Liverpool had to first win last season's UEFA Champions League Cup so they could play in the FIFA tournament as the representative European Champions. This they accomplished by defeating their fellow English team Tottenham Hotspur in the Madrid (Spain) final on 1st June 2019.

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Dr. Leong Ying (left) and Dr. Peter Ying (right) at 2019 UEFA Champions League Final in Madrid, Spain between Liverpool and Tottenham Hotspur

Winning tournaments is not just a prestigious moment in history, but with the billions of incoming dollars from sponsorships and television broadcasting rights, it is a highly lucrative business enterprise. It is estimated that Liverpool revenue will take in almost 100 million Euros from winning the 2019 UEFA Champions League. The English league with 92 professional clubs is the richest league in the world, with a total of US$7.3 billion of revenue in 2018. Liverpool Football Club was purchased by the US consortium Fenway Sports Group, owners of the Boston Red Sox baseball team, for US$477 million in 2010. The current brand value of the football club is estimated at US$1.34 billion. Along with the increased revenues, are the prices that these top tier international clubs have to pay for world class players. Liverpool set world records for a defender when they purchased Dutch international Vigil van Dijk for US$100 million in 2017, and for a goalkeeper in Brazil's Alisson Becker for US$84 million last year. Having the best management team, the best coach, and the best players is why Liverpool Football Club have become World Champions.